We had not heard of Dan TDM until we were asked to photograph him in back in January and it was an absolute delight to work with him again for Meet & Greet events in Perth, Adelaide, Brisbane, Melbourne and Sydney.
More my era is Glenn Hughes, former bass player with Deep Purple, who did a Meet & Greet in Melbourne.
The Local Business Awards also kept us busy with events in Sutherland, Windsor, Mittagong and Penrith. The Local Business Awards always feature entertainment and one of our favorites is Monique Montezwho recently presented her own cabaret show, The Real Thing, at the Seymour Centre as part of the Sydney Fringe Festival. In her show Monique opened up about the challenges she has faced during her career (including getting bumped from The Voice because she was too professional). Although confronting this show was very entertaining and I encourage readers to look out for a return season. Monique also has a number of corporate packages available which I can certainly recommend.
The Australian Event Awards dinner at the Caloundra Events Centre was a huge success and a huge night for us as well. We are now processing all the images and uploading to our galleries for you all to enjoy.
We will post an update when the editing is complete – in the meantime click through to the galleries and keep checking back as we continue the uploads over the next couple of days
The Local Business Awards continue to provide some classic moments. This month’s highlights included a marriage proposal onstage (brilliantly captured by Alicia) and the launch of a new talent unearthed by the awards founder Steve Loe – Alex Marcel is only 18 years old and is a talent to watch.
Alicia captured all the action at the Modere event at Sydney’s Luna Park along with an IBM function at Cafe Sydney
Qantas celebrated 30 years of their Frequent Flyer program with a cocktail party at the MCA with a performance by Daryl Braithwaite that had the guests rocking.
The Australian Dental Industry Association launched their 2018 Expo at ICCSydney where our partner business supplied the Red Carpet and we also covered the ADIA WA Dental Show in Perth (shot by Nathan)
This year guests for SenseUs were instructed to arrive at BCEC (the location of last year’s event), from there they were transported by Murrays Coaches out to the semi-industrial suburb of Yeerongpilly. In a factory space in this suburb Raw Company have their dance studios and office. The Event Cartel turned this space into a fantastic pop up event space complete with bars and indoor and outdoor entertainment spaces.
Can you remember the days when meet ups were only arranged via a landline (and you actually had to be on time)? or when you only consumed advertising on the TV or via billboards, magazines, catalogues or at events and shows?
Now, with the power of technology we can attend events online, and receive direct marketing from our favourite brands straight into the palm of our hands.
Last week I had the pleasure of attending a live Adobe conference from the comfort of my home office. Like many busy people, I didn’t have time to physically attend so this was perfect. This prompted me to investigate how other event managers can do this.
For most organisations, the cost vs benefit of setting up the infrastructure to host live video is usually outweighed, so today I’m going to share with you a very cost effective way of getting your conference in front of your audience on a much larger scale using Facebook live.
“WHY” Go Live On Facebook
Let me guess, you’re thinking, “but I actually want people to attend my event”.
Most likely, broadcasting your conference live on Facebook is only going to attract a larger audience – think about people thousands of kilometres away, or across the globe.
Generally, if people get to experience a product or service and they’re happy with the experience, they will make a purchase i.e. boosting attendance at your conference for years to come.
What Adobe did for the live conference that my marketing brain was impressed by, is; only broadcasting the plenary sessions – so none of the workshops; and sending invites to watch the live sessions the day before broadcast – so it didn’t harm ticket sales and attendance rates.
How to Go Live On Facebook
Here’s a checklist to help ensure your “Go Live On Facebook” experience is successful, using a smart phone system:
Facebook page or group
Smart phone or tablet with a decent camera
Tripod for phone, unless you’re roaming around
Aux cable connected to sound desk, or an external microphone – remember, your audience won’t stick around if your audio is lousy.
Decent internet connection
Headphones – to ensure the quality of your sound
The cheap and cheerful way to go live on Facebook using your smart phone is to open the Facebook Pages app on your phone, click on the Live icon, “Describe your live video…” and click [Go Live].
You can hire a professional who will use a DSLR or video camera with video recording capabilities. With the software and hardware now available, this is a very cost effective solution for delivering high-quality video content.
The benefits of using a DSLR or video camera over a smart phone
Going live at your event using a DSLR or video camera is fivefold:
You’re providing high quality and engaging video to your audience on a larger scale
Your marketing team get high-resolution video content to use for future promotion and a highlights video
You can add branded overlays – which is something that you cannot do on a smart phone
The video is colour and light balanced, and
With telephoto zoom lenses, you can get in nice and close.
What and how much to broadcast live on Facebook?
What and how much video you decide to broadcast live to Facebook is up to you and your client.
Before the conference, start to excite your audience by getting behind the scenes – give them a sneak peak of the room, introduce the people who will be working there, go live at the tasting and interview some of the speakers.
During the event, interview speakers and guests between sessions, and give sponsors more exposure by interviewing them at their stand, and broadcast a few sessions to keep your audience who aren’t attending engaged with your brand, and interested in future conferences and events.
Food for thought
If your conference applies to a national or even global audience, you might want to consider selling virtual tickets to your event.
Social Media Examiner started selling virtual tickets to its Social Media Marketing World conference held in the US this year. Sessions were available to watch a few days after the conference, via an online portal.
To ensure your audience gets instant access to sessions, virtual ticket holders could watch the sessions live via a closed Facebook Group.
One last thing to remember
Just going live at your event isn’t enough – make sure you notify your audience before and during your event.
Good luck, and please feel free to share your Facebook Live experiences with us in the comments section below, or via #epxfacebooklive
We are currently looking for a part time photo editor.
Each week we photograph the Local Business Awards and in order to deliver those images to the winners as quickly as possible the files need to be processed the day after the awards.
We photograph the winners in a green screen studio setting. Those photos need to be edited in ACDSee Pro then processed through PhotoKey. It is not a complicated process but it does require attention to detail. If you are familiar with PhotoShop or Lightroom you will learn the process very quickly.
Most of the Local Business Awards presentations are on Wednesday nights with a few on Tuesday – so the days we require you are mostly Thursday and sometimes on Wednesday.
We are offering a minimum of one full day day per week and if you are skilled at processing raw files and/or graphic design then we will have even more work available for you (the other days can be more flexible). Our office is located in the Botanica estate, Lidcombe.
Since EventPix opened it’s doors in 2001 we have worked hard to provide innovative methods of delivering images to our clients as technology evolves. It’s this, alongside our passion for photography within the event space that has ensured the company’s longevity in a competitive market. Recently we have taken it up a notch again, and you can expect to see many exciting developments over the coming months as we offer a variety of innovative and experiential new services to our clients.
Let’s get serious about creating Visual Content! EventPix is embracing the changing media landscape and the importance social media provides to both businesses and consumers. Social Media friendly content is paramount, and we are dedicated to assisting our clients with their new-media endeavours alongside their event goals. Most recently we have introduced a variety of new experiential services such as The Ultimate Selfie and Your Red Carpet Experience. These have been designed to provide clients with a way of incorporating photography and videography into their event in new, engaging and exciting ways.
The benefits of using both of these services is three fold. 1. You will provide additional interactive and entertaining event content your clients will be drawn to, we can design your experience to be unique and unlike anything they’ve experienced at other events. 2. You are collecting invaluable content for use during and after your event 3. Your guests will love the flattering, professional, high quality images we capture for you at your event and will share them instantly on social media, consequently sharing your brand, or your clients brand with the world.
EventPix get serious about Social We’re putting our money where our mouth is, and are committed to improving our own social media activity across all platforms to ensure we are not only sharing our EventPix news, but also sharing a variety of tips and tricks, industry insights and a variety of other delights inspired by the wonderful world of events and photography. If you’re not doing so already please follow us, we know you’ll enjoy what we have planned. Stay Tuned!
If you’d like to speak to us about how we can help tailor your event and photographic experience to best suit your digital media and marketing goals. Call 1300 850 021
At the recent MEA Awards at the ICC Sydney EventPix’ Alicia Lansdown produced a series of videos that featured guests being interviewed by Trevor Connell as they arrived for the gala event. Then the winners were interviewed by Trevor shortly after they accepted their award.
These videos were uploaded to Facebook the following day – just an example of the new video service now offered by EventPix. However we don’t recommend Trevor as your interviewer, you will see that he is a much better photographer. We can in fact line up a professional interviewer for your event or you can use someone from in-house. We can also edit and upload during your event and we are now gearing up for Facebook Live using professional video rather than a phone.
Imagine your guests arriving at your event and walking in on a red carpet to be greeted by a phalanx of photographers opposite your very own media wall. Then a reporter steps forward to inquire “who are you wearing tonight?”
EventPix is part of the team behind Sydney’s first all inclusive Red Carpet service. Your Red Carpet Experience has a team who will design and install your media wall, red carpet, bollards, props and lighting. The add to that an excellent EventPix photographer, a videographer and select from a range of entertainers to enhance the experience.